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Thursday Email - Johnny Podcast
Bridging the Gap is a weekly podcast focused on evolving the wealth management industry.
Each week we look to inspire innovation and continued progression to serve more families via these transformative conversations with leaders both in and out of our industry.
 | Johnny Sandquist Talks AI and Influencer ImpactIn this episode of Bridging the Gap, I have an eye-opening conversation surrounding marketing strategies in wealth management with guest Johnny Sandquist. The discussion spans diverse topics, from the untapped potential of influencer marketing in the investment community to the impact of AI on content creation. Johnny shares practical advice for enhancing website messaging, emphasizing the importance of authenticity and empathetic design, ultimately leaving listeners with actionable insights to navigate the evolving landscape of wealth management marketing. |
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[08:52] Advisors often struggle with prioritizing marketing and content creation, lacking a clear strategy, and running out of ideas. Despite having a plethora of intelligent thoughts from client interactions, they need to find a way to effectively communicate and create consistent and in-depth content. The question remains whether advisors are adopting content creation and whether it's worth their time and effort.
[41:45] Understanding the psychological challenges people face in finance is crucial for establishing trust and comfort in financial conversations. It's not just about analyzing their financial situation, but also about acknowledging and addressing their psychological barriers. This approach is valuable for effective communication and relationship building in the financial sphere.
The best is ahead!
-Matt