Thursday Email - Paul Armson

June 20, 2024

Bridging the Gap is a weekly podcast focused on evolving the wealth management industry.

Each week we look to inspire innovation and continued progression to serve more families via these transformative conversations with leaders both in and out of our industry.

Guiding Clients Beyond Money with Paul Armson

In this episode of Bridging the Gap, Paul Armson emphasizes the crucial role for advisors in understanding and guiding clients' lives rather than focusing on selling. He shares personal experiences that led to his wake-up call, reorienting his practice to prioritize lifestyle financial planning and helping clients live fully now. Paul also discusses the importance of communicating the true value of advisor services, to specialize in life planning, financial planning, and financial advising.

Jump to this:

[20:21] Advisors should prioritize clients over money to build trust and avoid the transaction trap, where relationships become purely transactional. Instead, by genuinely showing interest in the client's life and goals, trust is built, leading to a more meaningful and significant relationship.

[35:56] Financial advisors should focus on the truth about money, which means understanding what clients need to achieve their desired lifestyle and financial security. This concept emphasizes the importance of not solely focusing on specific financial products, but rather on the broader picture of clients' goals and needs.

The best is ahead!

-Matt