Thursday Email: Paul McManuse Podcast

June 06, 2024

Bridging the Gap is a weekly podcast focused on evolving the wealth management industry.

Each week we look to inspire innovation and continued progression to serve more families via these transformative conversations with leaders both in and out of our industry.

Overcoming Imposter Syndrome and Finding Clarity in Authorship with Paul McManus

In this Bridging the Gap episode, Paul McManus and I discuss how aspiring authors in the financial industry can use books to establish authority and overcome imposter syndrome. We highlight the importance of understanding your audience, leveraging a book as a marketing tool, and focusing on long-term credibility. Paul and I provide practical strategies for advisors to enhance client relationships and business growth through thoughtful authorship.

Jump to this:

[23:50] The commitment to realizing a book's potential involves not only writing and promoting the book but also continuously investing in marketing, writing content, and building a brand around the book. It's about becoming a thought leader and using the book as a foundation to expand further, going beyond just the writing process and into long-term value.

[34:42] Failure due to overconfidence and lack of research. Simplify complex topics and create intrigue to succeed.

The best is ahead!

-Matt