Thursday Emil - John Lenker and Kevin Delaplante Podcast

November 09, 2023

Bridging the Gap is a weekly podcast focused on evolving the wealth management industry.

Each week we look to inspire innovation and continued progression to serve more families via these transformative conversations with leaders both in and out of our industry.

Amplifying Your Brand Presence

This week on Bridging the Gap, John Lenker and Kevin Delaplante shared invaluable insights on personal branding and marketing strategies. From understanding the importance of authenticity in marketing to crafting brand reach, reputation, and relationships, they offered actionable ideas for success in personal and service brands.

Jump to this:

[21:10] Understanding the role of your brand in people's lives is key to building a strong, influential brand. It involves considering your reputation, presence, and reach. Intentionally crafting brand influence requires expertise and methodology to ensure it works for you. This process is both a science and an art, often underappreciated despite its significant impact and the time it takes to develop it.

[47:41] Maintaining a high service and product reputation is crucial for success in business. Your personal brand must be backed by quality and commitment, evolving with your audience and the market. Authenticity and excellence are key for long-term impact.

The best is ahead!

-Matt