Happy Thursday,

AI isn’t slowing down—and neither should we. This newsletter is your shortcut to practical ideas and smarter strategies to grow, lead, and adapt as tech reshapes our industry.

To take it one step further, I’ve launched a new YouTube series. Each month, I’m sharing quick, tactical videos showing how advisors can use tools like ChatGPT to save time, think better, and scale more efficiently—starting with the work you're already doing.

Watch my latest episode here

The AI Edge

Helping advisors scale from 1 person to many people.

AI Application:

Cody

Overview:

Cody is an AI chatbot platform that lets you turn your own documents into conversational knowledge bases. Unlike traditional chatbots that feel robotic and scripted, Cody leverages advanced AI to create natural, flowing conversations around the information you provide it. The platform ingests various document types—from handbooks with charts and images to webpages and knowledge articles—and transforms them into an interactive assistant that understands context. What makes Cody particularly valuable is its ability to cite sources directly from your uploaded materials, providing transparency that builds trust whether you're using it internally with staff or externally with clients. It's essentially turning your static documents into dynamic conversation partners that can answer questions about their content at any time of day.

How to apply Cody to the business today:

• Create an internal HR assistant using employee handbooks and policy documents

• Build client-facing bots for frequently asked questions about investment philosophy

• Develop specific knowledge bases for different market conditions (bull vs. bear markets)

• Transform complex investment documents into conversational interfaces for younger advisors or operations team members

• Create an onboarding bot that allows clients to ask questions about the process directly to the bot.

Advanced:

• Create personalized client bots with their specific financial plans and meeting notes

• Integrate Cody chatbots into client portals to provide 24/7 access to curated information

• Combine market commentaries with client-specific investment policies for personalized guidance

What could this application mean for the future of our business?

Cody represents a fundamental shift in how we think about client and employee documentation. Rather than static PDFs that sit unread in email attachments or portals, our knowledge becomes living, interactive, intelligent content that responds to specific questions. This transition matters because it addresses the reality that most clients and employees don't thoroughly read lengthy documents—they skim for answers to their immediate questions.

For wealth management firms, this technology offers a compelling opportunity to reclaim advisor time while simultaneously enhancing client service. As we enter a period in which the general population will be interacting with AI more, the comfort level of interacting with these types of bots will rise.

I see bots evolving to be extensions of teams as opposed to being viewed as tools. They will be another interaction medium just like text, email and phone. And the ability to control the knowledge source, easily, will allow for firms to scale and control the client experience.

See Cody in action:

In this week's video, I show how quickly you can transform a benefits handbook into an interactive assistant that answers nuanced questions. What struck me most wasn't just the factual responses, but how Cody connected different pieces of information to provide context-aware answers. Watch as I ask whether one medical plan might be better for a single person, and the bot doesn't just regurgitate plan details—it actually evaluates the options based on the specific scenario. Each response comes with source citations directly from your documents, building trust and transparency. I also show how the platform's feedback mechanism lets you train the system over time, gradually improving its responses through simple thumbs up/down interactions. While also having visibility into all conversations that are happening with your bot. This gives ease of oversight to manage the bots for the desired experience you want.

The best is ahead!

-Matt