Happy Thursday!

AI keeps evolving fast, and cutting through the noise, my newsletter helps to bring you the latest innovations and practical strategies to work smarter, grow your firm, and strengthen client relationships. My goal is to keep you on the leading edge with insights and tools that make a real difference in how you run your business and serve clients.

The AI Edge

Helping advisors scale from 1 person to many people.

AI Application:

Perplexity

Overview:

Perplexity AI is an AI search engine. It goes beyond what we know of from Google search. This search engine isn't just retrieving links; it's actively synthesizing answers from across the web and presenting them in a conversation you can actually follow. And then continue to dig into with more conversation. The beauty, everything is sourced if you need to verify anything. It bridges the gap between information overload and actionable knowledge, allowing you to instantly pull together market trends, proprietary analyses, and client history into cohesive narratives that build trust. Finally, the tool allows for you to pair internal knowledge with external market trends to understand relationships in real time.

How to apply Perplexity to the business today:

• Get deeper insights, aggregated, into current market trends

• Analyze current trends impact against current holdings

• Leverage deep research to understand historical and current trends on any topic

• Use the finance section to gain Bloomberg “lite” type of analysis (and converse with the analysis to go deeper)

Advanced:

• Leverage Perplexity’s real time data and information to analyze portfolio allocations

• Stress test portfolios relative to different periods of time in the markets

• Analyze corporate earnings calls in real time

What could this application mean for the future of our business?

The beauty of what Perplexity provides is real time information for analysis. The ability to synthesize both the data and the news with the trends alongside a current portfolio will scale out the efficiencies for advisors. Tools like Perplexity will continue to push the current function of investment management to being more commoditized. The bionic capabilities of Perplexity with a human makes investment management more scalable. Allowing the human to serve deeper on the relationship side, while elevating the oversight of portfolios beyond what a human could do on their own.

See Perplexity in action:

In this week's video I walk through actionable ways to start using Perplexity now. Watch as I demonstrate how this tool can analyze portfolio allocations, provide real-time market updates, and deliver detailed company breakdowns with earnings transcripts and key metrics. What's truly game-changing about Perplexity is how it democratizes financial analysis – allowing smaller teams to compete with larger firms by providing Bloomberg-quality insights without the hefty price tag. You'll see firsthand how this AI companion can stress-test portfolios, suggest allocation adjustments, and serve as your analytical thinking partner. It's like having a financial analyst in your pocket, showing its work every step of the way.

The best is ahead!

-Matt